The Mississippi Arts and Entertainment Experience launches website

The Mississippi Arts and Entertainment Experience (THE MAX) recently launched its website to serve as a hub of information and exploration for audiences around the country.
“We are excited to have this new communication channel to extend an amazing invitation to visit Mississippi while aiding the charge to bring tourism to our great state,” said Marty Gamblin, executive director of the Mississippi Arts and Entertainment Experience. “By visiting, it’s easy to see how the vision, structure and culture THE MAX embodies relates to future exhibits, events and workshops.”
Interactive exhibits at THE MAX tell the stories of how and why Mississippians have influenced the arts
all over the world, and show the rough creative process behind the polished work. The exhibits are organized around five themes — the land, the home, the community, the church and the people. Nearly half of THE MAX is designed for gathering, performing and creating, complete with art studios, a recording studio and a courtyard stage. In addition, visitors of all ages can explore their own creative interests through hands-on workshops and educational events in every area of the arts: music, dance, drama, visual arts and more.
“Everyone is encouraged to bookmark and make learning more about the project, following its progress and discovering ways to get involved a simple click away,” said Gamblin.
The nickname, THE MAX, reflects the project’s objective to take visitor experiences to the next level, or “to the max.” The moniker is even fused within the logo mark (take a closer look). The striking silhouette of the logo mark sets the tone for the caliber of its exhibits, while the negative space creates a versatile “window pane” which can reveal exciting elements of the visitor experience. The logo mark itself echoes the modern architectural lines of THE MAX building and supports the vision to have cultural impact throughout the entire state of Mississippi, and beyond its borders.
“THE MAX is one more tremendous tourism tool that will attract people to our state,” said Gamblin. “Adding that growth in tourism means growth for Mississippi and all Mississippians.”
Bids went out at the end of June for the next phase of construction. In early August, museum and exhibit content meetings are being held in Oxford, Jackson and Hattiesburg to gather diverse input from stakeholders across the state. Gamblin says that community support of THE MAX directly helps accomplish their goal, and each contribution to THE MAX is felt in every part of Mississippi. THE MAX supports all legendary arts and entertainment experiences throughout the state, and directs visitors to the other important museums and cultural destinations within Mississippi.