Bricks-to-Clicks offers social media workshops for small businesses

By: 
Mary Rumore
Staff Writer

The Clay County Extension Office will be offering Bricks-To-Clicks workshops to assist small businesses with social media promotions including data, management and effectiveness.

Clay County Extension Agent Natalie Ray said Bricks-To-Clicks is a statewide community and economic development program offering two Facebook marketing courses.

She said the program began in 2013, starting as a session to assist with adopting effective social media, website and blog use to businesses, and since then it has been focused on helping businesses and communities adopt and effectively use social media platforms.

According to Ray, Bricks-To-Clicks is part of a multi-state land grant university effort called the Power of Business.

Dr. James Barnes, the presenter and creator of the program, is an Associate Extension Professor in the Department of Agricultural Economics at Mississippi State University. He has published many articles on economics and management of social media, and he helps entrepreneurs across industries and communities adopt and effectively use social media to promote community and economic development opportunities. This workshop will be offered at the Clay County Extension Office, but James will be teaching via interactive video from campus. This method has proven effective in allowing him to reach entrepreneurs statewide.

Ray said Bricks-To-Clicks Entrepreneurship Extension Program conducts paid advertisement experiments within Facebook with various organizations and associations in Mississippi.

“The goal is to explore how the use of various budgets for advertisements, the number of images and their quality, placement of advertisement such as mobile versus desktop, and other factors affect the performance like cost, reach, likes, etc of specific advertisements used on the Facebook platform,” she said. “From this, many best practices for business and communities to use when conducting paid advertisement within Facebook.”

She said Clay County will have the opportunity to have one business participating in the workshop chosen to be used as a test business.

“This is a great opportunity, for a business to learn, get advertising help from experts,” Ray said.

Previous clients of the program include Deep South Pout, Oktibbeha County Co-Op, Starkville Veterinary Hospital, MS Farmers Market, MS Main Street Association and Mississippi Department of Agriculture and Commerce.

The first session will be from 1 until 2:30 p.m. on Sept. 20 entitled “How to Market Your Business or Community Using Facebook.” The second session will be from 1 until 3:30 p.m. on Sept. 27 entitled “Growing Your Business or Community Brand Using Facebook Organic Market Strategies.” Each session costs $30 and participants will need to register for each session. The deadline to register is Sept. 14. Those wishing to participate can attend one or both sessions but must register and attend both sessions to be eligible as a possible participate in the test business.

To register to go brickstoclicks.extension.msstate.edu/registration. Fee will cover materials, access the Dr. Barnes Bricks-To-Clicks University Podcasts and access to his weekly online report giving the latest information on research and marketing tools.
For more information, contact the Clay County Extension Office at 494-5371. To learn more about this program, visit brickstoclicks.extension.msstate.edu

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